SEO Basis Course

Trying to get the site optimally listed on Google or other engines should be the priority exercise at every juncture. This should be part of the growth strategy of any online endeavour that is seeking ultimate success. Literally meant to increase the site’s ranking of the web search conducted by the interested viewer, the SEO is one of the important ways to generate and direct traffic to a particular site. This course has 10 chapters that should take you around 5 minutes to read but, you have to put them into practice. That's why we will had a new chapter each week so you have time to put what you learn into practice and slowly become more effective in you work and get your products or services easier to find by your customers.

Would You Prefer to Received This Course by Emails?

Just fill up that form and you will receive a chapter by email every week! We will not send you anything else unless you want it!

Ch. 01: SEO Basics

Monitoring the ranking of the site should be a priority to ensure the current efforts put into the content and choice of keywords to encourage the relevant clicks is the best for the site. Using complimenting platforms such as Marketing Vox will allow the individual to keep track of the page ranking with tools like Alexa and Google tool bar.

Ch. 02: Determine And Monitor Your Search Standings

Business growth is always the ultimate goal sought after in any endeavor undertaken, thus the need to then consider the elements that are needed to successfully monitor this growth in an efficient manner.

Ch. 03: Research Keywords And Know Where They Go

The harness SEO optimization there is nothing worse than using the wrong keywords, keywords that are ambiguous and misleading and keywords that are ineffective. The choice of keywords greatly dictates the traffic flow to the site thus creating the desired SEO ranking.

Ch. 04: Know How To Use Internal Links

Using tried and true methods to optimize the chances of getting traffic to a site should always be extensively explored for its benefits obvious or otherwise. Therefore looking into the possibility of using internal links to enhance interest in a site is definitely worth the effort.

Ch. 05: Create A Site Map

Gaining popularity as a method of convenient navigation through a website, the site map basically facilitates the list of links to HTML files in the web platform. There is a visual source safe that includes the creation of site map commands on the web menu to simplify the site map creation, however in order to access this tool one would need to have the write access to use the command on call.

Ch. 06: Make Search Friendly URLs

Creating search friendly URLs are important to ensuring the right viewers are directed to a particular site for the information they are seeking. Facilitating this in the simplest way without too many complicated processes is important. Therefore ensuring the URLs are designed to be user friendly is important.

Ch. 07: Know What To Avoid

Driving traffic to a site can be very difficult if the SEO is not providing the very important assistance needed to the facilitating this ideal scenario. Therefore it is important to consider the elements that prove to be disadvantageous to adopt in the quest to create optimum SEO ranking.

Ch. 08: Using Image Descriptions

Using images will definitely contribute positively to the traffic movement towards a particular site. Therefore it would be prudent to have some knowledge on how this works and its positive contributing factors that facilitate the ideal traffic flow.

Ch. 09: Make Sure You Have Fresh Content

Good and relevant content that is ever changing to adopt to the current needs of the viewing public is very important to the site staying competitive.

Ch. 10: Use Social Media And Technology

Any tool that is going to gain the attention of the SEO to ensure optimum ranking recognition will always be welcomed. The use of social media and technology is no exception and the need to explore these further is evident for the benefits it can bring.