Once you have launched your brand through publicity, the next step is to keep the brand name in the minds of consumers, which is done through advertising. Advertising can be an expensive proposition, so it has to be approached carefully … Read More
e-learning
Branding Course: Publicity is a Good Thing
If you are looking to get a new brand off the ground, perhaps the best way to go about it is to generate as much publicity as you can. While advertising is another option, publicity is much better at getting … Read More
Branding Course: Contract the Brand
Having a brand that is associated with doing one or just a few things well will help you to build a strong brand. If you want to open a business, it is okay to sell just a few items or … Read More
Branding Course: Expand the Brand
When you have a company that has products on the market, you have to decide if you want to expand the brand or keep it at an even level. Expanding your brand can be a delicate decision because you do … Read More
Entrepreneur Mindset: The Fire Within
That line, the ‘fire within’ is one that speaks great volumes about the warrior mindset. And it calls to mind lyrics from another song: ‘Hearts On Fire’ by the (excellent) band Survivor. A great line from that song goes: In … Read More
Entrepreneur Mindset Course: The Aim – What it Takes to be a Warrior
The Aim – What it Takes to be a Warrior So, what are the tenants of the warrior mindset? What words can we use to describe the modern warrior? Here are just a few: Courageous Self-Disciplined Principled Strong willed Kind … Read More
Entrepreneur Mindset Course: Introducing the Warrior Mindset
Have you ever felt like life is hard? Like it can sometimes be a struggle to get up in the morning and do all of the things that you have to do? Do you ever wake up feeling constantly tired … Read More
Productivity Course: When You Need to Delegate
There are two different types of delegating which are both negative. Both can inhibit productivity, rather than increase it. If you recognize either of these factors in your work life, you can begin changing them for better results. The first negative … Read More
Productivity Course: Why being organized is vital
If you think about it, being organized is one of the most essential factors in being productive. You do not need to be extremely rigid in order to be organized, but you do need to be conscious of and conscientious about … Read More
Productivity Course: Take Care of Yourself
If you are like most people, you have probably had the experience of working all night to get something done. You may have gone without sleep, skipped meals, and other important factors in self-care, for the purpose of finishing a … Read More