Once you have launched your brand through publicity, the next step is to keep the brand name in the minds of consumers, which is done through advertising. Advertising can be an expensive proposition, so it has to be approached carefully … Read More
Global Entrepreneur
Branding Course: Publicity is a Good Thing
If you are looking to get a new brand off the ground, perhaps the best way to go about it is to generate as much publicity as you can. While advertising is another option, publicity is much better at getting … Read More
Branding Course: Contract the Brand
Having a brand that is associated with doing one or just a few things well will help you to build a strong brand. If you want to open a business, it is okay to sell just a few items or … Read More
Branding Course: Expand the Brand
When you have a company that has products on the market, you have to decide if you want to expand the brand or keep it at an even level. Expanding your brand can be a delicate decision because you do … Read More
Be Goal-Oriented
“If you don’t know where you’re going, you might not get there.” New York Yankees player and manager Yogi Berra was right on-target when he made that statement. It is an excellent thought to keep in mind for your work … Read More
Don’t let Setbacks get You Down!
One of the biggest roadblocks to productivity is an approach which many people take to setbacks. If you see a setback as a failure, it can not only limit your productivity but it can go as far as to prevent … Read More
Increasing Motivation
We have all heard people state that they were “not motivated” as an excuse for not getting things done. In most cases, this is a polite way of saying that they are lazy. In the real world, where productivity and … Read More
The Palace of Pena
Sintra (Lisbon) – Portugal Located in the Sintra hills, the Park and Palace of Pena are the fruit of King Ferdinand II’s creative genius and the greatest expression of 19th-century romanticism in Portugal, denoting clear influences from the Manueline and Moorish styles of architecture. … Read More